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Branding Style Guide

Our New Look

The identity and image of a company are among its most important assets. In order to enhance our brand we have redesigned the way we are represented. Our logo has been modified to communicate the new positioning for the Bank focusing on the key characteristics of being bold, agreeable, competent, dedicated and pioneering. The new logo uses bold colours and strong graphics and highlights the bank’s primary focus on Imports and Exports. To protect and enhance the EXIM Bank brand, it is important to be consistent in our presentation to customers, prospects, employees, shareholders, suppliers, the media, government, and others associated with EXIM Bank. Our corporate identity standards provide a unified and visible means to identify EXIM Bank.

Since the EXIM Bank logo is the most visual expression of our brand, we are pleased to provide you with the information you will need to accurately represent EXIM Bank. Please follow the guidelines in this Branding Style Guide and use them to contribute to EXIM Bank’s business success.

See our Branding Style Guide for details. If you have any questions about how to implement any of these guidelines, contact EXIM Bank’s Marketing department.

Key Contact: Chief Officer - Marketing