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2014, March 21 - New digital tool launched to assist companies in marketing

BAS Bulletins - March 21, 2014

Wayne Marsh (left) in discussion with State Minister Julian Robinson at the product launch.
Wayne Marsh (left) in discussion with State Minister Julian Robinson at the product launch.

KINGSTON, Jamaica (JIS) -- A new digital tool that can transform the way businesses advertise and market their products was launched in Kingston, Tuesday, March 18.

Branditise allows companies to effectively utilize channels, such as Facebook, Twitter, Instagram and Blogs to grow their business. It was designed by experienced developer, Wayne Marsh, who unveiled it at a breakfast event at the Terra Nova Hotel in Kingston.

Introducing Marsh explained that it is a cloud-based solution that can be accessed anywhere and anytime. It can allow companies to establish their digital media marketing goals; define key performance indicators; define target audience; develop content framework and social media policy as well as create a scorecard.

The Branditise tool also allows companies to manage and monitor major digital media accounts from one platform. It also allows businesses to measure, for example, fans and followers’ demographics, plus geo-location, gender and age; website and blog visitor traffic demographics, among others.

Addressing the launch, State Minister of Science, Technology, Energy and Mining, Julian Robinson, reiterated the Government’s commitment to the development of the Information and Communications Technology (ICT) industry, and to provide the supporting mechanisms to ensure that technology entrepreneurs can succeed on a global basis.

He said the government will be facilitating entrepreneurship in the Information Technology (IT) sector by making it easier for young developers to access financing, through the soon to be launched Venture Capital Industry, which is being administered by the Development Bank of Jamaica (DBJ).

Robinson also noted that plans are well advanced for the establishment of ‘Start-Up Jamaica’ later this year, which will be an incubator/growth accelerator programme that will provide mentorship, marketing and other support for young technology entrepreneurs to help them build their business.

“It is going to be a physical hub, which is important, because one of the major benefits of small incubators which are accelerators worldwide, is the opportunity for entrepreneurs from all over to collaborate and share ideas,” he said.

The State Minister congratulated Marsh for sticking with his vision for developing Branditise, a product that can solve problems and can be used outside of Jamaica.
“I hope that we will see many more young entrepreneurs like Wayne, building and developing solutions,” he said.

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